What do your telephone callers hear when you put them on hold? Forget what anyone else tells you. The only way to find out is to telephone your office and ask to be put on hold. Listen for 30 seconds and ask yourself is this what you want your callers to hear? You might think everyone answers their phone promptly - think again. The person being called may be away from their desk or on another call. Whatever the reason many of your callers will be on hold. Maybe for just a few seconds, perhaps for several minutes. Chances are that if you play them "Greensleeves" or "The Entertainer", or simply leave customers in silence they will ring off never to call again. But don’t be tempted to play a standard music CD or even play the radio through the telephone system - to stay legal you need to pay annual license fees for both of these and this can prove expensive. So why waste your captive audience? Now there's an opportunity to promote your business to everyone who telephones your company.
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